Not even Rory McIlroy can stop that Omega watch ad from blaring The Script's "Hall of Fame" during seemingly every commercial break during golf.
So he does the next best thing.
"(I) turn it off. I've seen it too many times," McIlroy said of the spot starring him on Thursday at the Deutsche Bank Championship.
The ad in question features McIlroy hitting a golf ball and flexing his golf muscle in Dubai. While McIlroy is doing this, the refrain of The Script's "Hall of Fame" plays. It's been on all the time for the last two years. In fact, Omega, which sponsors the PGA of America, loved the ad so much that they decided not to shoot a new 2015 ad.
McIlroy believes a new ad is coming someday, but that this one could be salvaged.
"I'm sure I will (shoot a new ad)," McIlroy said. "I'm not sure when. But I think that one went quite well for them, that's why we didn't have to shoot another one this year. If they could just change the music that would help."
Tiger Woods texts with Jason Day pretty often, and the messages usually divulge some golf wisdom that only a guy who has won 79 times on the PGA Tour can offer.
Day appreciates the gesture and the mentoring, but he said Thursday that he doesn't always pick up what Woods is putting down.
“His text messages, I have to digest them a little bit more, because he is very smart,” said Day. “He has to kind of dumb it down to my level, man. [He’s] saying these words, I've got to try to think them through."
These aren't "If a tree falls in the woods ..." kind of messages, but Woods, who thinks about the game perhaps more than any of its greatest champions, has a lot to offer on the psychology of winning. Day, who won The Barclays by six last week for his third PGA Tour win in four starts, is soaking it up as best he can.
"It’s been really cool," said Day, who has played a number of practice rounds with Woods this year. "Who wouldn’t want that mentorship from a player like that, especially on the golf course? To be able to receive text messages, and ask him questions, and him being so open towards me has been fantastic.”
If Day wins this week at TPC Boston, he may be able to pick Woods' brain on being No. 1 in the world. Were Day to win and current No. 1 Rory McIlroy and No. 2 Jordan Spieth both finish outside the top two, then the Aussie could become the top player in the Official World Golf Ranking.
Golf is said to have a way of revealing character. If that's the case, then what does golf reveal about Republican presidential front-runner Donald Trump?
According to a Washington Post article, it's that he's a pleasant, fun guy who just happens to cheat at golf.
The piece examines the stories of several of Trump's playing partners, including two fellow media members, suggesting Trump cheats at golf, having cronies drop golf balls closer to the hole or onto greens so he can have better chances to score.
“Ahh, the guys I play with cheat all the time,” former Sports Illustrated managing editor Mark Mulvoy recalls Trump replying. “I have to cheat just to keep up with them.”
Former Sports Illustrated writer Rick Reilly, who has also caddied for Trump for a book, said The Donald repeatedly hit two balls off the tee, sometimes taking the score of the second, better ball compared to the first.
“When it comes to cheating, he’s an 11 on a scale of one to 10,” Reilly said.
Reilly said Trump even gave himself a chip shot as a gimme, which is about as absurd as constructing a 2,000-mile towering wall along the U.S.-Mexico border.
Rock star Alice Cooper, a big golfer himself, insinuated Trump is the biggest celebrity golf cheat in 2012.
Of course, Trump denied everything.
However, the fascinating part of the piece was that, to a person, they all enjoyed immensely the experience of playing with Trump, who is a good, if unorthodox, player.
"He’s exhausting, but I want to be clear: I really liked him," Reilly said. "It was just like being in a crazy carnival for a day."
The PGA of America has canceled this year's Grand Slam of Golf, its annual exhibition featuring the year's major champions.
The event was initially scheduled to be played at Trump National Golf Club in Los Angeles, part of the organization's multi-year, multi-facility deal with Trump. However, in the wake of insensitive remarks Trump made about Mexican immigrants in announcing in his presidential bid, the PGA of America backed out of holding the event at the venue in 2015. Apparently unable to find a new place to hold the tournament in time, the event was scrapped for this year.
Had the event been played, Jordan Spieth, Zach Johnson and Jason Day would have been invited to play, as well a fourth player for the 36-hole event that would have been based on a standardized points list.
The 36-hole exhibition is set to be played again in 2016.
The kids are the tastemakers. They move forward the definition of what's cool. And at least one kid told her dad that Tiger Woods isn't all that cool anymore.
A golfer's daughter got a text from her dad that he had played golf with Tiger Woods and Notah Begay III on Monday's NB3 Foundation Challenge at Turning Stone Resort and Casino in New York. The text included a picture of the man with Woods and Begay, who puts on the annual event to raise money for his foundation which helps Native American youth find development and career opportunities.
The daughter was not impressed, tweeting, "Bye dad, text me when it's Jordan Spieth."
The tweet has since been deleted, but the kids have moved on to Spieth and away from the 39-year-old Woods.